Check out Siri, the revolutionary new voice recognition feature on the iPhone 4S. As Apple says: 'Siri understands what you say, knows what you mean, and even talks back'.
It's amazing. Omniscient and with attitiude. It even has a Transcript button - here's an extract, so you can see how it works:
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Me: Well, that's great news. I'd completely given up on my pension fund. I thought it would never recover. So when can I retire?
Siri: You'll need to continue working until 16 June 2043.
Me: Sheeesh! So I need to stay employable for another 30 years... What am I going to do?
Siri: Stick with process. Right now, we've discovered the theory of business DNA. We cracked the double helix, we know how the base pairs work on the chromosomes. And we've pretty much done with mapping of the complete business genome.
Me: So it's all over. I should re-train as a therapist?
Siri: No, idiot, this is just the start. Process will become the universal business language. Every CEO's iPad will have a business process architecture - integrated, complete and in the language of the business, not geek-speak. It will be the startpoint for M&A and business restructuring.
Me: Not just executive bling? Not just a fad that will leave me jobless in my early seventies?
Siri: No, Bozo. CIOs will see it as the startpoint for every systems project. CFOs will demand the transparency that comes when risk and controls are embedded in end-to-end processes. COOs will leverage it to orchestrate increasingly complex and multisourced operations.
Me: OK, I get it. Business genetics. The enterprise grid.
Siri: Much more because it's not just for execs and stakeholders focussed on performance management. It will connect with people doing real work. It will simplify and help people be more productive. And make it easy to get involved in continuous improvement.
Me: So where do I want to work? Who's going to win here? The BPM vendor that offers an integrated platform, a collaborative framework and deployment as an intelligent operations manual to every desktop and mobile device?
Siri: Doh! No - whoever integrates Siri first.
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